Finally, a video that shows the viewer
      exactly how to respond in moments of
      diversity-related tension! No blame, no guilt,
      no conflict – just practical, specific skills that
      can be immediately applied in the workplace.
      OUCH! is a must-have and a must-see for
      anyone seeking to create and sustain a
      respectful workplace.

            Sondra Thiederman, Ph.D.
            Author, Making Diversity Work: Seven
            Steps for Defeating Bias in the Workplace

  Call us at: 888-723-8517 or email

      
OUCH! That Stereotype Hurts is a complete training package that includes a DVD (or VHS) with many sections and extra features, a book, a CD-ROM with Leader's Guide and other training materials, and a pack of 10 Reminder Cards. Download a quick info sheet (PDF download), or keep reading and get more details here The OUCH! product.

      The simple act of naming a bias as
      such or objecting to it on the spot
      establishes a social atmosphere that
      discourages it: saying nothing
      serves to condone it.

                     Daniel Goleman
                     Emotional Intelligence

	The OUCH! book and video program was written by Leslie Aguilar. Ms. Aguilar is recognized as an international speaker, facilitator and curriculum developer in the areas of Diversity and Cultural Competence. She is the author of two books and three innovative diversity assessment and learning instruments. Read an interview with Leslie here Book a special OUCH! training day, customized for your organization with Leslie Aguilar by calling 888-723-8517.

Order the OUCH! training package using our secure online store.

The workplace is not a kinder or gentler place -
at least when it comes to continued use of racial, ethnic, ageist and other slurs directed at co-workers. According to a 2005 survey by Boston-based Novations Group, sexual remarks, ethnic and racial slurs are the most frequent types of ridicule heard at work.

In 2005, 35% of employees surveyed reported overhearing sexual remarks while 29% of employees reported overhearing ethnic and racial slurs. Sexual orientation ridicule was reported by 24%, age-related ridicule by 22%, and disability-related slurs by 9%.

          Kathy Gurchiek, SHRM,
          Disturbing Consistency in
          Prevalence of Office Slurs

Read the Top Ten Reasons Why Diversity Training Fails here


      Prejudice tolerated is
      intolerance encouraged.
                             Harvey Fierstein

      It is easier to split the atom
      than to crack a prejudice.
                     Albert Einstein

OUCH! is THE bestselling Diversity & Inclusion training video of 2008 WATCH You can review the training materials included in the OUCH! package: Leader's Guide, Handouts and Powerpoint. Ask about special discounts:       Government       Schools and Universities       Non-Profits       Multiple copies Ask about Streaming licenses to include OUCH in your LMS or Blackboard system. One voice, your voice, can make a difference......

    "I recommend OUCH! That Stereotype Hurts for any organization that wants to increase
    employee awareness of remarks that might seem OK on the surface but are really based on
    bias or stereotypes. As this program points out, “One voice—your voice—can make a
    difference.” And that is the beginning of building a workplace where all people feel included,
    respected, and able to do their best..." continue reading a review from Training Media Review


What does OUCH! do?
In a unique and powerful way, viewers will experience the impact of stereotypical comments, explore why people don't speak up against stereotypes and other biased behaviors, and learn six techniques for speaking up without blame or guilt.

OUCH! Learning Objectives:
• Understand the impact of stereotypes and biased statements, even when casually said.
• Identify the most common reasons people sit silent in the face of bias and stereotypes.
• Enhance skills for speaking up against stereotypes without blame or guilt.

Why is OUCH important? Have you ever heard someone say something biased or demeaning and you didn't know whether to speak up? Have you ever said something unintentionally offensive and wished you could take it back?

If you answered "yes" to any of these questions, this video training program is for you. OUCH! That Stereotype Hurts will help you gain the skills and confidence needed to successfully communicate in a diverse world.

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work.

Yet, most people who want to speak up don't know how. So, we say nothing. As Daniel Goleman writes, "saying nothing serves to condone it (bias)." Biased, stereotypical, or otherwise demeaning communication undermines morale, teamwork, and productivity. It can drive customers away. It can cause a public relations fiasco (just ask Don Imus or Mel Gibson). So, what can you do to speak up against stereotypes? That's what OUCH! addresses.

The OUCH! training package includes a DVD with 3 chapters, a CD-ROM with Leader's Guide, Handouts and Powerpoint, and a pack of 10 OUCH Reminder Cards. It is an off-the-shelf training program designed to assist you in leading a training session.

            ORDER THE OUCH! TRAINING PACKAGE USING OUR SECURE ONLINE STORE

What does it mean to communicate respectfully? The workplace is wonderfully diverse. Many people bring their personal conditioning into the workplace and need help learning how to communicate in a respectful way.

Jokes are the most common place for stereotypes - it's an "easy" laugh. But as OUCH author, Leslie Aguilar writes, we often rationalize biased or prejudiced remarks by claiming them as jokes. "One of the most common ways stereotypes are perpetuated is through so-called 'humor.' By saying 'it's just a joke' people can make a bigoted statement and at the same time say 'I'm not prejudiced, I'm just being funny,'" said Aguilar.

Aguilar reminds us that humor is an extremely important communication tool as it helps us to relax, release stress, and enjoy life and work. Humor that comes across as racist or perpetuates a stereotype, however, is offensive and can make people uncomfortable. OUCH can help you educate your associates.

            ORDER THE OUCH! TRAINING PACKAGE USING OUR SECURE ONLINE STORE

            We need not be alone. We need to be really bothered once in awhile.
            How long has it been since you were really bothered? About something important,
            about something real?
                        Ray Bradbury in his book, Fahrenheit 451

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